![]() ![]() I asked the company to provide me with a Studio license of Resolve so I could test out some of the more powerful features, as well as to provide us with a loaner Davinci Resolve Speed Editor. I switched after recently testing the Blackmagic Pocket Cinema Camera 6K. I also have been a Final Cut Pro user since well before it became Final Cut Pro X, but I have recently been one of those converts from it to Resolve, and I get quite a few questions about it from Premier and Final Cut users alike. I pay personally for the whole suite and have been very close to Adobe’s public relations teams for many years, as journalists in this space typically are. I love Adobe’s creative apps and use them regularly. To be clear, I’m not a Premiere user and never was, but I love Adobe. “This seems like a low bar,” a media member in attendance wrote in the chat. In Adobe’s recent NAB virtual press conference, the product reps assured the media gathered on the Zoom call that its 2023 Premiere releases would be the most stable ever and move more code to use the faster GPU than the slower-for-video-processing CPUs. Whatever the reason, it’s shone a light on Resolve, and it seems to be making Adobe, the 800-pound gorilla of the video editing world, nervous - and for a good reason.Īfter wedding-cinematographer-and-YouTuber Matt Johnson did a video about Adobe’s recent loss of customers to Resolve and how the company has left user complaints like speed and stability unaddressed for years, Adobe invited Johnson and other prominent Premiere YouTubers to their headquarters to talk about their commitment to Premiere and Premiere customers. ![]() This echo chamber isn’t entirely accurate they never are, as much of the chatter comprises people trend-jacking for views. These were both instances where the voice of those switching was amplified by the communications platforms of the time, with that amplified voice garnering more converts through FOMO and “me too” -ism. These tech migrations are fascinating because they were more a case of a disruptive company entering an established market and offering a new solution.
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